A Unique Holding Company

We’re delighted to introduce you to Reid Campbell Group! We’re reinventing the idea of a holding company, starting with a clean slate and building companies to meet the insights needs of the future.

Founded On Collaboration

Our Companies each have unique expertise, whether that’s developing industry-changing technology or providing truly insightful consultation and storytelling. We are 100% focused on collaborating to meet your needs.

Fiercely Committed To Reinvention

We are fiercely committed to reinvention. The research industry has been slow to change to meet your needs. We share your frustration and are fiercely committed to reinvention. It all starts with a conversation…

EILEEN CAMPBELL

A veteran of the insights and marketing world, Eileen has both agency and marketer experience. She is the former CEO of Millward Brown, a $1B division of WPP and most recently, the CMO of IMAX Corporation. She is a former member of the Vision Critical and Angus Reid Group’s Board of Directors.

ANDREW REID

Andrew Reid is the founder and CEO of Rival Technologies, formerly VC Labs. He also founded Vision Critical, a cloud-based customer-intelligence platform provider. An industry visionary, Andrew has long been an evangelist for change.

JENNIFER REID

Jennifer serves as Rival Technologies’ Chief Methodologist. She also serves on the Board of Reid Campbell Group and of Angus Reid Enterprises. Prior to the launch of RCG, Jennifer served as a member of the Board of Directors at Vision Critical.

EILEEN CAMPBELL

A veteran of the insights and marketing world, Eileen has both agency and marketer experience. She is the former CEO of Millward Brown, a $1B division of WPP and most recently, the CMO of IMAX Corporation. She is a former member of the Vision Critical and Angus Reid Group’s Board of Directors.

GRANT DAMERY

Grant has 23 years of commercial financing experience.  He is a Vice President, Commercial Financial Services for the Royal Bank of Canada, based in downtown Vancouver.  He co-founded Qualica Financial Group which was acquired by MCAP Leasing in 2006, subsequently acquired by RBC in 2010.

Matt Kleinschmit

With 20 years of hands-on consultative insights experience across a variety of industry sectors, Matt is a skilled and seasoned research innovator specializing in developing agile, inter-disciplinary consulting teams and creative, technology accelerated insight solutions for global brands who are determined to win in today’s fast-paced marketplace.

TIM MURPHY

Tim is an accomplished, internationally experienced, business lawyer with a broad range of expertise dealing with M&A, finance and IP matters. He is the Founder and Managing Partner of Murphy & Company LLP, a law firm based in Vancouver, Canada.

ANDREW REID

Andrew Reid is the founder and CEO of Rival Technologies, formerly VC Labs. He also founded Vision Critical, a cloud-based customer-intelligence platform provider. An industry visionary, Andrew has long been an evangelist for change.

JENNIFER REID

Jennifer serves as Rival Technologies’ Chief Methodologist. She also serves on the Board of Reid Campbell Group and of Angus Reid Enterprises. Prior to the launch of RCG, Jennifer served as a member of the Board of Directors at Vision Critical.

About Us

Reid Campbell Group was founded out of the partnership of marketing and insight industry veterans, Eileen Campbell, Andrew Reid, and Jennifer Reid. Friends, and colleagues for many years, the trio have long shared the belief that research is ripe for reinvention. Driven by the belief that our industry will be fundamentally improved by adopting the communications tools that modern consumers actually use, Reid Campbell Group is investing in innovative technology and consulting companies committed to change.

The conerstones of RCG are Rival Technologies and Reach3 Insights. Andrew also serves as the CEO of Rival Techologies, a company he founded to bring conversational marketing principles and technology to the insights industry. Reach3 Insights, lead by CEO Matt Kleinschmit, is dedicated to using Rival’s technology, along with other modern research tools, to deliver compelling stories that drive business change.  Reach3 utilizes an agile approach to deliver insights at the scale and pace of modern business.

Our Companies

We were founded of the belief that traditional survey methods are failing to reach key constituents for many brands, including people under the age of 30, multicultural audiences and frankly, anyone living in a ‘mobile first’ world. If we’re being brutally honest, ‘representative samples’… well, aren’t as representative as we'd like! Research and insights are so fundamental to business success, yet the function is often saddled with a stodgy and regressive reputation. We're determined to help overcome that! Meet our change agents, Rival Technologies and Reach3 Insights.

At Rival Technologies, we’re rethinking voice, video and chat solutions optimized for the ‘Mobile First’ generation. We are a technology company focused on bringing exciting new tools and platforms to the reseach industry.

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At Reach3 insights, we deliver an agile approach to insights at the scale and speed of modern business. Using innovative tools and approaches, including Rival’s conversational insights solutions, we are reinventing and reinvigorating research for maximum business impact.

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Send Us a Note

Get in touch, we would love to hear from you

#300, 1199 West Hastings Street,
Vancouver, B.C,

1.416.230.1550